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Digital Marketing Specialist SEM, Analytics for EMEA

Sector:
Online media & marketing
Job Type:
Permanent
Location:
Prague
Salary:
Above the market norm with benefits and excellent training opportunities
Post Date:
25-01-2016 04:20 PM
Ref #:
digspec

DIGITAL MARKETING SPECIALIST 

English communication skills & EU Passport is essential for regular international travel!

 

Description
The Digital Marketing Specialist will be part of the EMEA Marketing & Communications team responsible for supporting EMEA commercial operations with all needs for digital marketing activities to support the local sales objectives.

You should have expertise in content marketing, interactive advertising, website development and maintenance, social media for industry, SEM, analytics and email marketing.
You will be responsible for managing, executing, tracking, optimizing, troubleshooting and reporting online digital marketing campaigns across all digital channels in EMEA.

You will be working with the global digital marketing team to help steer the company's digital marketing strategy. The role requires a balance of strategic thinking and strong organizational and technical skills, meticulous attention to detail, and productivity. Expertise is required in content marketing, interactive advertising, website development and maintenance, social media for industry, SEM, analytics and email marketing.

 

The position will mainly be supporting the project managers marketing & communications in all digital marketing activities. This position is based in Prague, Czech Republic. Travel will be necessary for shows, special projects and education and an EU Passport is essential

 

Main tasks
- Planning and executing Web, SEM, marketing database, email, social media and online advertising campaigns for EMEA
- Managing interactive projects from inception through completion
- Scheduling, posting and maintaining regionally based content
- Managing email marketing campaigns, including planning, targeting, set-up, testing, execution, reporting and optimization
- Development of paperless digital solutions for events
- Google Adwords campaign management and analysis
- Maintaining and monitoring social media channels, including Facebook, LinkedIn, Twitter, YouTube, Google+, etc.
- Web graphic design
- QR codes, short URLs
- Web and lead collection forms
- Consulting of project managers to find best digital solutions with maximum impact in market
- In daily contact person for all digital marketing needs

 

Requirements
- Bachelor's Degree in Marketing, Web, Communications or related field
- 3+ years of experience in managing marcom projects from A to Z in B2B companies, preferably in international companies
- English with one other foreign language is an advantage (German, Italian, French, Spanish or any other European language) 
- Familiarity or experience with HTML or other programming language.
- Experience as a user of a web CMS such as Sitecore, Wordpress, Drupal, Adobe Experience Manager
- Experience using a marketing automation system such as Pardot, Marketo, Eloqua, Act-On or Hubspot
- Proficiency in marketing automation tools (e.g. Pardot, etc.) is highly desirable
- Efficient self-organisation to manage many operational and administrative tasks
- Team player with good communication skills
- High level know-how in InDesign, Photoshop, Acrobat
- Open minded and flexible to be able to work in a matrix organisation

 

To apply, please send your CV in English to info@ictrecruit.com

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ICT Recruitment s. r. o.
Company No: 27363210
Recruitment web design by www.recruiterweb.co.uk